In an article published by the Times of India, the fashion industry has taken the so-called Green Movement and adapted that to the runway. Nine eco-savvy designers are brining environmentally friendly collections during the India Fashion Week.
The 11th annual India Fashion Week will take place March 12-16 at Pragati Maidan. The medium of choice of the earth-conscious collection is Birla Cellulose, a fiber that is safe for the environment and biodegradable. Innovative materials, including the use of heavier, metal-free fibers are easier on the earth and give an extra dose of couture to the piece on display.
The extra expense of the fiber shouldn’t pose a problem, according to style and fashion experts. The benefit of helping do one’s part in bettering the situation of the environment should be paramount and will definitely cause a surge in support as well as style. One source notes that the fabric need not try hard to be accepted by critics. Birla Cellulose lays nicely on the curves of the body and is apparently very comfortable. The versatility of the fiber allows for its use on furnishings as well.
From natural fibers to recycled plastic, Indian designers have come a long way from style of the past while implementing a fresh, modern approach to saving the planet and the ecosystem.