Ever wonder why it takes companies so long to brand a company name that no one has heard of before? There are several reasons, and one is that people want to know who they are working with, not just what the product is. I don’t mean products like Coca-Cola.
In more than 20 years of working in the marketing and pr fields, I have built my name brand on my reputation for being an expert on specific areas within marketing and pr. You will be more successful branding your service with the personal touch.
Clients and other businesses want to know who you are and how you came to be in the business you are trying to sell. It makes a big difference to people to know more about you as a businessperson when you are selling a product. Here is why the personal touch works:
- It demonstrates your level of commitment
- It drives your motivation to be the best
- It helps clients understand your product or service better
- It helps you present a more clear picture of your product or service
So, when you think you may want to “name” your business something, think long and hard about why and how much the personal touch will actually bring you’re a better return on your investment.
Susan Nefzger PR & Web Marketing