Dallas, Texas (WiredPRNews.com) — It seems the era of bone-thin models and advertising aimed at extreme weight loss is quickly coming to an end, and this rule is being considered into law in one of the world’s largest fashion capitals.
The French parliament’s lower house is currently in the works to adopt a groundbreaking bill that will make the promotion of extreme thinness illegal. All media sources will fall under this bill including fashion, web sites and marketing campaigns. Once approved, the legislation is said to be one of the strongest bills of its kind. This comes as disheartening news for the French fashion industry. “Leaders in French couture are opposed to the idea of legal boundaries on beauty standards.”
“The bill was the latest and strongest of measures proposed after the 2006 anorexia-linked death of a Brazilian model prompted efforts throughout the international fashion industry to address the repercussions of using ultra-thin models.” Some lawmakers are pushing the envelope even further by proposing that encouraging vast weight loss and anorexia should be punishable in the court of law.
Conservative lawmaker Valery Boyer, author of the law, surmises that this law could span much further than fashion by targeting marketers who encourage women to eat one fruit a day and not much else. “Boyer insisted in her speech to lawmakers Tuesday that the legislation was much broader and could, in theory, be used against many facets of the fashion industry.
It would give judges the power to imprison and fine offenders up to $47,000 if found guilty of ‘inciting others to deprive themselves of food’ to an ‘excessive’ degree, Boyer said in a telephone interview before the parliamentary session.”
The French bill is not only specific to women; male models are also included in the demographic. Still, a bill of this magnitude signifies the evolving mentality of a modern world where waif-thin images are not only unhealthy for the human, but for the industry and the world as a whole.