Austin, Texas (WiredPRNews.com) –With rainforests being cut down by the acre leaving miles of wasteland and wasted nature, it is essential for the world’s population to reevaluate what can be done to save trees which are crucial to the health of the biosphere and valuable oxygen. Take a moment to consider what comes in the mailbox each day. It is almost inevitable that stacks of paper fliers, packets of junk mailers and cardstock advertisements take up most of the day’s mail delivery. Now ask yourself how much of that ends up in the trash…or, for all of us Greenies out there, in the recycle bin.
Although all of these advertisements and junk mailers can be recycled (and should be!), the next best thing for marketing and advertising execs to do is launch a website? The reason for this is obvious. By starting a website and creating an online marketing campaign, at least one less mile of trees will need to be cut down to manufacture and print a mailer that will more than likely not be read.
By embracing internet marketing, the options are limitless and also help save the environment. By starting up an informative and strategic website, you can effectively save a great deal of paper rather than printing paper brochures, cardstock advertisements, or other direct mail items. According to a recent study, consumers invested more trust into an updated, branded website while paper advertising and brochures were more easily discarded as trash and forgotten. This proves that a competitive website with quality marketing is a valuable piece of real estate!
While newspapers and trade magazines were the initial source for all that is educational and contemporary, the newest way to distribute cutting-edge news is to issue a press release. This has become the greenest, fastest way to get out news about products and information. The more people read your news, the more traffic your website gets. The more traffic your website gets, the more your ranking in the search engines rises. And never once, did you print a sheet of paper!
Keep in contact with your website’s readers by sending out an online newsletter each month giving you the ability to continuously post marketing materials and news. Not only is the customization limitless, it saves the cost of printed newsletters and postage as well as the energy it would require to distribute them all. Additionally, syndicating your site gives readers the luxury of having your news delivered automatically. Using these techniques added with email, you can always keep connected to an unlimited amount of people without costing the earth a single tree.
The Internet has allowed humans the communicate in an earth-friendly way. Preserving the environment requires a little bit of creativity and starting a website is the perfect way to do your part while being as creative, original and diverse as you can dare to be!