Richmond, Virginia (WiredPRNews.com) — Gas prices seem to have no limit to the excessive increase facing Americans nowadays. From day to day, gas prices will spike flowing tons of money into already-inflated wallets. In the wake of the pump pressure, business owners across the country are taking that pain and putting a new twist on it: free gas!
So just how do you put a positive spin on depressing gas rates? Give it for free as an incentive to buy! Expedia.com, as reported by the Los Angeles Times, is offering a $50 gas card with a three night hotel reservation. The travel industry isn’t the only one taking note of the anger American’s feel over the price inflation.
An advertisement courtesy of the Seattle Post-Intelligencer offers to give you money for gas once you spend money in the state lottery. “On Friday, the state Lottery will put 10 gallons of gas in your car for free — but only after you buy a $10 Mega Millions quick pick ticket.”
Rosemary Monaco, President of the marketing agency Group M, commented to New Jersey’s Trenton Times, “Corporations are tapping into the anger consumers feel over paying higher prices to drive. People feel it isn’t fair, and here comes a company that says, ‘We’re going to fix it for you and make you feel good about something that makes you feel bad.'”
In addition, car dealerships across the country are luring in skittish car buyers by offering one year of free gas with the purchase of a new or used vehicle. In some of those auto advertisements, the car sellers are tapping into the recent “green” boom by offering even larger gas incentives with the purchase of an electric hybrid.
Overall, the marketing scheme is a powerful one. As gas prices edge toward astonishing highs, what people really want to see is some relief from that pain at the pump while being offered incentives to boost the economy.
Wired Business Reporter