Dallas, Texas (WiredPRNews.com) — When Starbucks took the caffeine lovers world by storm in the early nineties after it original inception in 1985, the favorite drink of many turned into a multi-million dollar enterprise that made ‘grande’ and ‘venti’ a household word for the old standard ‘medium’ and ‘large.’
As the financial woes of the U.S. takes their toll on the economy, no coffee giant is large enough to handle the strain but the news comes as a smug delight to independent coffee shop owners and patrons who are not exactly sad to see Starbucks struggle. On the heels of news that Starbucks Corp. plans to close 600 deficient U.S. stores, small cafes do not try to hide their lack of sympathy.
Melinda Vigliotti, a coffee lover who happily sipped her iced coffee at the Irving Farm Coffee House in New York, stated, “I’m so happy. I’m so not a Starbucks person. I believe in supporting small businesses. Starbucks, bye-bye.”
Erin Alexis of Dallas, Texas is a frequent patron of Dunn Brothers in Addison, Texas and knows the value of the neighborhood shop on the corner. “This place has a charisma about it that Starbucks will never be able to attain, “she explained. “The original artwork on the walls, the regulars who visit on the patio and the charming ambiance is something that only an independent coffee can capture. Even the coffee tastes better.” Not to mention, Free and high speed internet.
Keith DiLauro, a local caterer, feels that Starbucks grew too big to quickly and the same opinion is held by many that once corporate America set in at the one local Starbucks, everything seemed to change. With the cost of gas rising to near unbearable prices, paying $5 for a cup of coffee is no longer a priority. Take out the personal feel and all that is left is a coffee factory with no steam.
Nowadays, every street corner, shopping mall, airport and grocery store has a Starbucks making convenience the name of the game and losing the original essence of the founder’s venture. Carol Watson, owner of the Milk and Honey coffee shop in Chicago told Reuters that although the coffee giant has created an increased awareness in quality coffee, the saturation of the chain has put a strain on the neighborhood coffee shop.
With the Green movement also taking over the nation campaigning that consumers “keep it local”, a transition has taken place and helped local cafes grow in strength while bruising the bottom line for cookie-cutter stores like Starbucks. The good part about the unfortunate news for Starbucks is although a good deal of stores will close for one, business will foam and flourish for many.
Wired Business Reporter