Monet to Picasso at Utah Museum of Fine Arts

2008-07-25 04:14:43 (GMT) (WiredPRNews.com - Art)

Miami, FL (WiredPRNews.com) — Art lovers have been crowding the Utah Museum Fine Arts for its first ever runaway success exhibition. The officials say that the show has changed and energized the institution. Through ticket revenues and foot traffic, the exhibition ‘Monet to Picasso’ seems to be on the right track to hit the goal of the museum of attracting 50000 guests during the 12-week exhibit or around 600 visitors each day. In its fourth week going on, the show has managed to attract around 14550 visitors so far and 520 visitors every day on an average.
Foot traffic also appears to be rising to the exhibition. Last week, 614 patrons visited the museum every day on an average, says the director of curatorial affairs and public programs of the museum, Gretchen Dietrich. Keeping in view the high prices of gasoline, hot summer season and declining economy, these numbers are quite promising, says Tal Harry from Richter 7, a PR firm contracted for the advertising campaign of the exhibition.
One more measure for the success of the exhibition is the increasing number of people signing up for the museum membership every month. The number has nearly quadrupled since the month of March. From 1st to 21st July, 173 people have become members of the museum at $15 for the students and $100 for the patrons.
So far, $400,000 have been invested into the advertising of the exhibition both regionally and locally. David Lee, the director of the museum, led the fundraising efforts that meshed $1.35 million for bringing the exhibition worth $2.2 million to the town. For offsetting the rest, the officials have set $15 as admission fees and have also been raising capital from the private funders.
Some of the museum officials thought that the fees will put off some visitors but until now, it has not appeared to be an issue of significance. Dietrich says that 74 artworks have been displayed on the show and this means that the visitors have to pay 21 cents for seeing each piece.

Wired PR News : PR Service