Dallas, Texas (WiredPRNews.com) — You did make many long term friends when you were in high school and college? Similarly, at your workplace, you make a group of friends who you work closely with on a daily basis and probably share the common interests. You meet people at clubs, bars and other places and quickly increase your circle of friends. Most of them are like-minded people with similar interests and sometimes, are in the same profession as well. This networking helps you in many ways – professionally and other wise too.
The Internet has now made it possible for you to mingle with friends online through various social networking sites such as Face Book, Orkut, LinkedIn, My Space, Flickr, Digg, StumbleUpon
and many more.
This new web 2.0 realm makes it possible to connect with people socially or for business purposes thus making new friends. It also assists you to join new communities who share your interests, introduce your products and services and drive more traffic to your website while building brand image. All of the above is possible if you do it right.
Social networking websites are being increasingly used by web marketers to showcase their business activities and to send signals to their online friends and community members creating interest in the products and services they offer. Members of online community websites get an online profile page where they can place details about themselves and the products and services they deal in. Some networking sites give their members an opportunity to blog. You can have your own space with a name of your choice for your blog.
Here, you can start writing and building traffic to your website by linking the blog posts to your web pages. Indeed, people who are interested and those who will read the blogs will visit your website. The beauty about social networking is that we are ethically taking traffic from the heavy hitters like Facebook, Digg and so on to drive some of that traffic promoting our products and services.
On these websites, you also get a chance to build your own community or join existing online communities and interact with community members. However, it is important to remember that your interaction, if solely for marketing purposes, might start to chase people away from you. You must interact with them as their friend and try and create a bond with your online friends. Once you are in a comfortable relationship, you can introduce your business and invite their attention to the products you offer.
Use your online resources carefully. While studying SEO, SEM and web 2.0 marketing solutions, do look into social network marketing as well as it will help you increase your web visibility and build your brand image of your product.
Contributor: Dallas Web Design – Search Engine Promotion Company – 1VIZABILITY.COM