Fort Worth, TX (WiredPRNews.com)—Buying green takes on a new meaning with the introduction of the WorldofGood.com website, which matches environmentally and socially-conscious buyers and sellers from across the globe.
The diverse array of products sold on the site includes food, jewelry, clothes, toys, art and much more. Causes include protecting wildlife, helping groups of people and preserving ecosystems.
In an Associated Press article written by Rachel Metz, which appeared on Yahoo News.com, the site, which has sellers from nations such as India and Kenya, is backed by Internet commerce giant eBay.
Seller groups are as wide ranging as the products available for purchase. A husband and wife team who are active in organized labor causes, for instance, operate ‘Justice Clothing.’ ‘Llamajama’ is a knitting co-op that combines family tradition with modern day commerce while ‘Bamboo Zoo’ advocates wellness education for children.
‘Trust providers’ are an essential part of the website as they are independent, third-party groups that verify the claims and actions of the various sellers. Rainforest Alliance, Echoing Green and the All India Artisans and Craftworkers Welfare Association are a few of the providers listed on the site.
‘Goodprint’ is a standard labeling system that the site uses to show what area your purchase helps. For instance, a paw print might indicate that the product was not tested on animals while an image of a leaf signifies that the product is environmentally friendly.
Some of the sub listings within each goodprint include protection of endangered species, tradition preservation and energy conservation.