Fort Worth, TX (WiredPRNews.com)—As Apple’s ‘Let’s Rock’ presentation gets rolling today in San Francisco, many wonder what features will be added to the latest batch of iPods and where the prices will go.
According to a September 9, 2008 New York Times.com article by Saul Hansell, the trend at Apple has been to add features while keeping the price flat. Hansell cites examples like the iPod Classic, which initially appeared at the price point of $299 with five gigabytes of storage in 2002. Over the following three years, Apple increased the storage capacity to 80GB but lowered the price point by $50.
Hansell’s piece stated that the sales for iPods that only play music are down. This could be the result of the increased technological convergence of features in competing products like the Samsung Instinct, the BlackBerry Pearl and LG’s Vu. All of these models have digital music players, GPS capabilities and phones. These multi-function phones are following the successful trajectory of Apple’s iPhone.
But Apple has always had a cult-like following that few brands have been able to duplicate. This dates back to the early computers, which used the GUI interface while IBM PCs were all DOS based. Apples innovation forced its competitors to adopt the same kind of user-friendly set up.
Another competitor facing the iPod is the Microsoft Zune, which, according to the New York Times.com article, added FM radio and Wi-Fi capabilities to its list of features while keeping the price point level with similar iPod models.
The iPod Touch appears to be Apple’s answer to the competition. Hansell’s article described it as a phone-less iPhone that sells for $299.