Renaming Dallas’ Ross Avenue for Caesar Chavez starts historic controversy -Fort Worth, TX (WiredPRNews.com)—As activists demand that Dallas’ Ross Avenue be renamed to ‘Caesar Chavez Avenue,’ opponents have launched a website called saveross.com, to fight the initiative which will cost businesses and the city substantial sums of money.
Named for brothers Andrew and William Ross, the street is one of the oldest in Dallas and runs through the downtown business district. City records show that the street was known as ‘Ross Avenue’ as far back as 1868, after the brothers arrived in Dallas after service in the Confederate Army during the Civil War.
Originally, the name change advocates had their sights set on renaming Industrial Blvd to Caesar Chavez Avenue, after an informal website poll showed some interest in the initiative. However, the city offered Ross Avenue was offered as a more palatable alternative.
So why is it necessary to change the name of a 140-year-old street when it will cost businesses money to change legal documents, invoices, logos, letterhead, business cards, signs, ads and more? Then there is the issue of mail, UPS and FedEx deliveries not arriving at their former Ross Avenue addresses on schedule.
Chavez, who was born in Arizona in 1927, never even lived in Dallas. However, Andrew and William Ross owned several parcels of real estate and lived on the street that bore their surname. In fact, both brothers lived the remainder of their lives in Dallas and are are buried in a graveyard near the street named after them.
While Chavez’ work in helping migrant farm workers is praised by some, it has little connection to a 140-year-old street in Dallas.