New York City, New York (WiredPRNews.com) — Search Engine Giant Google Takes Action to Eliminate the Selling of “Link-Juice” in the SEO Arena and Promote More Ethical Online Marketing Practices
Attorneys may learn a huge lesson from recent reports regarding the battle between major search engine Google and FindLaw, a popular Internet portal for legal news information. Google took action to lower the tool bar page rank for FindLaw, after their link selling practices were brought to the company’s attention. These tactics allegedly have the potential to undermine the search engine’s credibility. A recent focus for Google has been to stop the practice of link selling or decrease the popularity of bought and sold “link-juice,” in an effort to ensure the search engine maintains its high standard of quality for searchers.
By leveling the playing field, Google will ensure that consumers will continue to receive the most relevant and valid search results to which they have become accustomed. Web pages, images, articles and web videos that adhere to this ethical approach will continue to solidify their position within the index. Lawyer marketing firm, CEPAC, is helping to create awareness about the pitfalls for attorneys and others, who rely on these link selling practices to increase their web page rankings, and promote the adoption of ethical online marketing practices.
The Business of Link Juice: A Lesson in Ethical Marketing
Link juice has become the popular term for website links used to increase the search engine rankings for web pages. This is normally created through free or organic methods that help link highly ranked sites with others to boost the position of connected pages. The practice of selling these kinds of links has become more widespread as legal marketers see the potential for increasing profits through the lure of guaranteed popular indexing. However, since the recent crackdown by Google, which may mean a decrease in page rankings for several of these websites, many are finding the traditional more ethical based SEO practices far more appealing.
CEPAC, a national legal marketing firm, is encouraging attorneys and law firms who may be lured by the promise of popular link connections for a fee, to heed their warning and adopt more viable SEO solutions. The company has assisted legal professionals for more than 20 years by taking their advertising to higher levels and wants to help them do so using ethical means.
For more information about the lawyer marketing firm CEPAC, please visit http://www.cepac.com
VP of Marketing
West Palm Beach, Fl