Awareness, interest, desire and action are essential to maximizing your advertising dollars.Fort Worth, TX (WiredPRNews.com)—Businesses of all kinds need to keep overhead expenses as low as possible, so take a consumer-centric view of advertising to get the maximize your money. Regardless of the media you use – print, online, radio, TV – these four elements are essential:
Potential customers have to know that your business exists. Giving out business cards and placing online ads in targeted locations are essential to showing up on anyone’s radar. Find out where your customers congregate and target that location.
While the world is getting increasingly electronic, the permanence of a hard copy brochure or other collateral item is still important.
What makes your ad stand out? In radio ads, a catchy jingle can do wonders. On an online ad, the headline has to pull the reader in with a minimum of words. On a printed piece, the texture of a raised-letter on a business card or the silky-smooth touch of a laminated brochure can be the trigger that piques the consumers’ interest.
Color is another important factor in generating interest. Another is a graphic element, like a logo, that quickly leaves a visual impression with your target market. Elements such as color, typefaces and graphics should be consistent throughout your ads, so consider a template that will keep these elements in the same approximate locations across all visual media.
Once you’ve established interest, what makes the potential client want to do business with your company? Do you offer custom services or have a free offer that can push the customer closer to contacting you?
What need does your company fill for the consumer? How do you stand out from your competitors and why? If there is a specialty that your company offers, make sure the consumer understand it and wants more information about it.
You have to make your company easily available, via a toll-free number or a working website link, so your ad gets them to contact you. Be ready to deliver what the customer needs via prompt and professional e-mails or phone calls.