WiredPRNews.com Fort Worth, TX — The Wall Street Journal’s website and Yahoo are updating functions and appearance to stay competitive. Yahoo plans to make a substantial, widget-friendly redesign to its homepage later this year, according to a September 12, 2008 Associated Press article by Michael Liedtke, which appeared in Yahoo.com’s news page.
Adding widgets—personalized applications that users can put on homepages—will be a functional part of the redesign, according to the Associated Press article. Yahoo has faced increasing competition from Facebook and MySpace, although the search engine still has 500 million users worldwide, according to the AP article.
Another change that Yahoo will make, pending federal anti-trust approval, is an ad partnership with rival Google that could net Yahoo and extra $800 million a year, according to the Associated Press article. However, since Google and Yahoo control a combined 80% of the market in the US, the venture is under government scrutiny.
The Wall Street Journal will adopt some of the tools used in social networking sites, like LinkedIn and Facebook, to get non-paying users to stay on the website longer, according to a September 15, 2008 an Associated Press report by Anick Jesdanun, which appeared on Yahoo.com. The article stated that ‘Journal Community,’ which launches on Tuesday, would provide non-subscribers more access to information on the WSJ.com. The Wall Street Journal’s website was one of the few news sites that required a subscription to see most of the content, according to the article by Jesdanun of the Associated Press.