Search engine powerhouse Google holds nearly 2/3rds of the US market, according to a recent study, and may expand into offshore data centers to reduce operating expenses.
Fort Worth, TX (WiredPRNews.com)—Search engine giant Google accounts for nearly two-thirds of the US search engine market, according to a September 18, 2008 Reuters article by Eric Auchard that appeared in Yahoo.com’s news page.
The market dominance should be no surprise to most folks, since the search engine’s name has become a verb. ‘Googling’ has become synonymous with Internet searching. Must read Wiki Article Google (verb)
According to the Reuters article, Yahoo and Microsoft are the number two and three search engines, respectively.
Google’s dominance may extend offshore, according to a September 15, 2008 Times Online article by Murad Ahmed. The company is building its own fleet of offshore data centers that allow it to reduce overhead expenses and possibly harness electricity from water currents.
The Times Online article also indicated that in 2005, data centers used one percent of the world’s electricity. In fact, the massive amount of data processing generates large amounts of heat, according to the Times Online article, that need to be carried away more efficiently.
While the idea of ocean-based data centers is still in the thought stages, it does show the kind of innovative thinking that has helped make Google the dominant search engine in the US. This is just the latest example of the search engine giant’s cutting-edge creativity. The firm’s soon-to-be released smart phone, which has open source technology, may radically change the entire product category.