West Palm Beach, FL- Looking for an SEO consultant to boost your marketing plan in the internet arena? Then read the following RED FLAGS to watch out for which should signal an average consultant who isn’t presenting UNIQUE information to you.
Overly Focused On Link Buying: watch for — requests for you to create a $5,000 monthly budget to buy links. Anybody can buy links. Many can even buy good links. But, there needs to be some effort to create high-quality inbound links that you’re not paying for every month. SEO strategies, particularly in the B2B SEO sector, should be about leverage. It’s going to be hard to find arbitrage opportunities (i.e. buying links for less than they’re actually worth) by going to what are increasingly becoming “efficient” marketplaces.
Naive Use Of Social Sites: watch for— offers to submit your site to the popular sites like digg, reddit and StumbleUpon. Stop the discussion if they say they’ve got an army of drones in Fictitioustan that will vote on your articles and get you on the front page of digg and drive a bunch of traffic. One reason is that you might just succeed in getting your site’s URL banned. Another tip is that unless the article is interesting and useful otherwise there’s minimal SEO value.
Black Hat Practices: watch for—- any form of black hat techniques like putting hidden text on pages, redirecting users to a completely different site, offering different content to search engines vs. human users or anything that sounds like it’s a misguided attempt to “trick” the search engines. If I had to bet on a Google engineer vs. an SEO consultant, I’d bet on the Google engineer.
Overly Complicated Explanations: watch for—-someone who can’t explain the rationale behind their strategy and approach in ways that a relatively intelligent person (i.e. you) can understand. Though search engine optimization can be nuanced, unless you’re in a highly competitive sector, mot understand some of the simple, but effective basic practices.
Susan Nefzger PR & Web Marketing