Apple says it sees no necessity to reduce the rates on its new version laptop when consumers are ready to pay the price. Steve Jobs, CEO of Apple announced on October 14th that their new release laptops will come at a price of $800 dollars or even less.
When the product is in the market, we see Jobs sticking to the same price range. Basic MacBook price was brought down by a hundred dollars and stands at $999. A mid level MacBook has been introduced with features similar to that of MacBook Pro. Price for this model starts at $1300.
The new range of Mac features a whole lot of features including graphics which are faster using a NVIDIA chip, instant-on, an LED screen which is back lit, etc. Models costing above $1300 come with an excellent shell made of aluminum even thinner than the existing models.
There were speculations from Wall Street analysts which said Apple would trim prices to capture a huge chunk of the market. However, Apple with its tremendous growth fueled by its “I’m a Mac” ad campaign, thought otherwise.
Stephen Baker an NPD group analyst said giving in to the temptation of trimming margins at this stage will be harmful to the company’s long term growth as we have seen with other companies like eMachines and Packard Bell which went into a loss following price slashing.
Even without price cuts, Apple holds a major share of the US computer market. During the product introduction on October 14th, Tim Cook, COO of Apple said they did not need to overdo on the pricing part.
Ali Qamar Tech Review Specialist