EIN News — 1vizability.com – Dallas SEO Experts explain how to draw qualified traffic ethically and get top positions. Not all keywords are created alike. There are what we call general keywords. These are terms that are so broad and are usually used by Internet users to get general information. They have excellent or very high traffic, but they also have a lot of competitors. You also have the niche keywords, terms that specifically belong to a category alone. They normally don’t have a lot of competition, which means it is more convenient for you to optimize your webpages; however, the traffic is small and targeted. Then you have the long-tail keywords. They are commonly made up of 3 or more key phrases and can sometimes be a niche keyword or not. They don’t have a lot of competitors and are extremely high converting. The downside is that not a lot of people actually know how to utilize the long-tail keywords to their advantage.
How to Maximize the Long-tail Keywords
Optimizing your long-tail keywords don’t have to be too complicated. You simply need to follow a certain pattern, which includes the following:
1. Get attention.
2. Attract interest from your target market.
3. Develop the desire.
4. Call an action.
It’s very important that you do have a keen sense of understanding of the purchasing habits of your target customers for your long-tail keywords to work. For example, if you’re currently in the health care industry and you like to sell your vitamin supplements to children, you may want to consider using “cheap vitamins for kids” as your long-tail keywords than “cheap vitamin supplements” only. When you can already find the long-tail keywords that fit you, you can then purchase a domain and start optimizing your pages around them.
With long-tail keywords, you can look forward to a more targeted traffic, which means you will have higher rate for conversion. You can then expect an instant boost in your profits and in your business.
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