EIN News — Tysons Corner, VA – October 31, 2008 – The on-going global financial crisis continues to cause severe stress in everyone- men, women, young people, adults, and seniors, and the revenues of all kinds of businessmen in every conceivable market are dramatically dropping because their customers are closing their wallets tightly and shunning the marketplace altogether.
For such a difficult time as this, businessmen are everywhere desperate to find out who their true royal customers are and to create the winning formula to retain them, to prevent them from leaving, and to recall customers who have left because of hard times.
The key may lie in a revolutionary stress-relieving music called Kition enclosed in a seasonal greeting card package. This product is a unique gift item to send out to those burned-out customers to relieve them of their worries and their stress with meditation music, with running time of a full 40 minutes enclosed in the package. This is a new kind of customer appreciation consumer product that shall evoke positive responses in recipient customers every day, every time, and associate those positive energies with the gift giver, at the same time relieving them of their accumulated stresses on a daily basis.
This product brilliantly captures Warren Buffet’s investment strategy of quality customer care. At the same time, the product epitomizes the product as Rolf Jensen envisions for the future society, where one sells dreams and commercializes emotions with the product and its quality coming in only as a secondary consideration.
One of Warren Buffet’s investment philosophies hinges on the idea of a long-term relationship when making investments. One studies the available options very carefully before picking the right investment. Along the way, one continues to study the object of his investment. An investment is like a marriage. If one does not feel comfortable owning something for 10 years, then it does not make sense to own it for 10 minutes. To overcome the challenges of this economically-depressed era, businessmen would do well to apply this investment strategy from Warren Buffet and adapt the customer care principle of marrying their customers and living with them for 10 years or more. Of course, in order to do so, they need a product to woo and captivate their customers’ hearts first.
This is where Rolf Jensen’s Dream society and his emotional selling paradigm come in. Jensen predicts that the future market will be about valuing the stories that are attached to products, which will fill the need for emotional wealth among consumers when they have achieved adequate material wealth. The consumers will no longer buy products but rather lifestyles and the “stories,” experiences, and emotions products convey. This product is precisely based on Jensen’s emotional marketing precepts. A businessman gives the present of music to the customer, and this customer relieves stress through this music, thereby creating a “story” of building dreams, hopes and a relaxed and peaceful future with the company.
This stress relief music greeting card has following features and superiorities.
1. The greeting card contains “Kition” music, which is composed with
inspiration from Yuleology, a study of ancient oriental primordial
and musical sounds*. Kition is the Ki meditation music ensemble
that uses primordial music to de-stress and detoxify body, thereby
rejuvenating the person and restring the person to health. The
Study of Musical Sound, on which this music is based on, was one
of many studies developed and handed down for centuries to heal
and to maintain the health of a human’s mind and protect one’s
physical body. This training originated from scholars of Oriental
Medicine to treat patients using primordial sounds, which further
led to the study of sounds for such purposes.
The renowned songwriter and composer Do Hyang Kim has studied Yulreology and Ki for several decades. In the course of his studies, he discovered the healing power of music by creating a sense of balance in the mind energy frequency, as well as well-being as a result of building internal energy through music. According to the study, there is a mind energy frequency that balances the mind and body, and the sounds could assist in the natural flow of “Ki” energy to balance emotion and sustain physical well being of the body. Kition music is based on this oriental therapy to balance the mind energy frequency. Each sound in Kition has its own frequency, vibration, wavelength, and tone to create a natural harmony, which in return relieves stress both in the mind and in the body.
2. Kition is one undivided 40 minutes of continuous track, ideal for
meditation.* Common meditation music uses natural sound and
classic music. Kition music’s variety of melodic and emotional
elements and primordial sounds are carefully composed and designed
to meditate longer in ease, and composed for 40 minutes of one music.
3. Meditation training using Kition music therapy helps ease the
mind, provides relaxation, and helps relieve stress compounded on
a daily basis.* Wearing comfortable clothes and sitting in a chair
or floor, or lying down on your back; relax and listen to the
music and allow your Ki to flow properly throughout your body. You
may experience emotional changes by letting out emotional residues
subconsciously parked in deepest parts of your mind, which will
fade away after a few minutes of meditation sessions with this music.
4. Kition music is also clinically proven to facilitate relaxation
in many people*. A reputable stress management lab tested out
Kition music, and the result shows clearly-reduced stress levels
from listening to it. These findings are likewise reflected in
such studies as “Research Report on Stress Reduction Effects of
the Kition Music” by Dr. Sandy Gramling, an associate professor
and head of the Stress Management Lab at Virginia Commonwealth
University. Kition is widely used in doctors’ offices, medical
centers, hospitals, nursing homes and acupuncture offices in
several countries, including South Korea, Japan, and China, as
well as in the US.
5. This greeting card will not be thrown away, but will be kept for
years and years. *Common Christmas cards and greeting cards are
immediately thrown away and not remembered when the holiday season
is passes. At most they are stored and kept away. However, the
customer who experiences being relieved of stress from listening
to the Kition music, stress that is caused by the difficult
economic conditions we are currently facing, will defiantly open
the card and used them over and over again, thinking about the
person who gave the card to him or her positively day after day.
The gift provides an excellent quality customer care effect that
will last a long, long time.
6. You can buy this product for the price of a general paper music
greeting card. *If you want to buy a card with a 10-second
Christmas jingle, it will set you back around $4.99 on average.
This card contains 40 minutes of meditation music in a CD, where
normal meditation CDs can cost upwards of $10. This greeting card
and music CD together, all for just $4.99, is the perfect gift for
these trying times, very cost effective and gives maximum returns
for the dollar.
So many Americans are suffering from stress-related illness as you realize. Hopefully, the “Kition” music can help modern-day people from all walks of life get relief from the stresses of the day, and get healing and protection not just physically but emotionally as well, priceless gifts in these trying and difficult times. Why don’t you present a greeting card to your best customer, saying “Have a stress free, healthy new year!”
For more information, please visit www.kitioncard.com
Media contact: email: [email protected]