Wired PR News.com – Many individuals previously feared that Democratic presidential candidate Barack Obama, who has consistently demonstrated a significant lead in the poles would suffer the same fate as Tom Bradley, an African American who ran for governor in California in 1982, but lost to his white opponent, despite having a strong lead in the poles. The occurrence helped coin the term Bradley Effect, which demonstrates the theory that some individuals who state they would vote for a certain individual, but in actuality, not do so due to prejudices or other unaccepted elements of society. However, as reported by POLITICO, the ‘bandwagon effect’ may be a more relevant issue for the current election.
The bandwagon effect is a term used for the possibility of some voters being persuaded to choose the candidate they perceive as winning. Measuring this possibility is said to be difficult, however, some political scientists view it as probable due to the nature of people not wanting to feel left out, or as though they’ve missed the party. Voters, analysts, editors, alike are said to be affected by the desire to be a participant in the ‘popular story of the moment.’
Time will tell how voters will actually be swayed. Election Day is Tuesday, November 4th.
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