The familiar red donation kettles of the Salvation Army can typically be seen at several stores throughout the DFW Metroplex any holiday season.
Wired PR News.com –This season however, there is going to be a noticeable change from the traditional means of giving. As reported by the Dallas Morning News, some kettles will now have credit card machines attached so givers short on cash can charge their donations.
Dallas area Salvation Army spokesperson, Pat Patey, stated in regards to the change “People say, ‘Hey I would put money in, but I don’t have any cash’… They won’t have that excuse anymore.”
The organization has also enabled web-based giving with their Online Red Kettle sites. The Dallas Cowboys and the Jonas Brothers are examples of some who are utilizing the new technology based means to help collect donations for the Salvation Army. Many view these kinds of changes as necessary for keeping up with the times, and allowing people to use their preferred methods of paying for things to also give to charity.
The new kettles are set to be showcased on Thursday to a Salvation Army luncheon crowd, and then tested at twelve stores throughout Dallas this holiday season.
Photo Credit: Rama