In an announcement from the New Jersey Attorney General’s office, the statement was made that popular online dating site, eHarmony, will create a gay and lesbian dating website.
Wired PR News.com – As reported by Reuters, the decision was part of a settlement reached resulting from a lawsuit filed against the company by Eric McKinley, a gay man who alleged eHarmony engaged in discrimination by not offering same-sex dating options. The complaint, filed in 2005, will be dismissed in accordance with terms of the settlement.
eHarmony has become a widely used technology based dating service since being founded approximately eight years ago. The site was founded by Dr. Neil Clark Warren, an evangelical Christian with reported ties to the religious Focus on Family group. eHarmony executives have reportedly suggested that the creation of the new site will make other similar discrimination cases filed against them appear unfounded.