Lawyer Marketing Consultant Puts Google Universal in Perspective

2008-11-26 01:47:18 (GMT) (WiredPRNews.com - Press Releases)

Lawyer Marketing professional Rene Perras of CEPAC Helps Legal Professionals See Importance of Taking Advantage of Online Technologies to Reach Clients and Prospects

Dallas, Texas (Wired PR News.com) — Marketing for legal services is important for not only showcasing an attorney or firm’s availability, but also helping clients make a decision on who is best matched for their legal needs. However, some legal professionals have been relatively slow at making the transition from yesterday’s online marketing initiatives to those that include web tools most widely used by their clients and prospects in modern times. Legal marketing firm CEPAC, is helping legal professionals better see the advantages of utilizing a broader base of Internet tools to generate more website traffic, and bring in clients.

The Prevalence of SEO

Search engine optimization (SEO) is an important aspect of Internet marketing for legal based websites. The work of today’s SEO expert involves acting as a marketer and advocate for the firm one is seeking to promote. According to CEPAC professionals, the shift has been created by less reliance solely on page rankings to increase website traffic. Black Hat SEO, including spamdexing, and other illegal means of manipulating search indexes have motivated the most widely used search engines like Google to make changes to their methods of ranking pages that are relevant for searchers. This has contributed to an increased focus on things such as brand building, conversion, server logs, and other elements that help bring traffic to a website.

The change has opened up more opportunities for legal professionals to reach audiences through advertising via social networking sites, informative blogs, and even video sharing sites like You Tube and other web video sites. These sites have grown steadily in popularity by both general consumers, and professionals in virtually every arena.

CEPAC invites attorneys and law firms to visit them online at http://www.cepac.com, for information on how they can help build distinctive images through the company’s specialized SEO techniques, press release writing and distribution, blog writing and management, web design, and other unique tools. The boutique firm has years of experience in helping firms take their legal advertising initiatives to a higher level.

For more information about CEPAC services, please visit http://www.cepac.com.