Liquor companies reportedly inspired by old fashion styles of drink making due to recession.
Wired PR News.com – Creators of alcohol and bartenders are changing up their normal styles of drink mixing to include recipes that mimic prewar era tastes. As reported by Reuters, the financial crisis has inspired some to cater to the resurgence of interest in traditional liquor beverages referred to as “heritage cocktails,” which are made using heavier spirits such as bourbon. As quoted in the report of Julian Cohen of Fortune Brands Inc. “You’re seeing a lot of darker flavors — honeys, blackberries and raspberries, versus things like pomegranate and papaya… When times are tough we want to go to things that are comfortable … that are part of our history.”
The changes are attributed to more individuals drinking at home versus going out and paying for expensive cocktails. Businesses related to the alcohol industry have been making modifications to their operations accordingly. As quoted of Monsell Darville of Bacardi USA Inc., “We’re having to take a second look at everything we do just to ensure that we’re in tune with the consumer out there, aware of what their concerns are and how they’re having to adjust their lives.”