Judge allows for change in deadline for MGA to pull Bratz dolls from shelves.
Wired PR News.com — A judge has decided to extend the deadline for MGA Entertainment Inc., creator of the popular Bratz doll line, to take their products off of store shelves. As reported by the Associated Press (AP), the judge agreed not to enforce a prior ruling that the company would have to stop manufacturing and selling the Bratz dolls by February 11, 2009.
U.S. District Judge Stephen Larson made his previous ruling after MGA was found to have engaged in copyright infringement in creating the toys, whose designer was said to have constructed the Bratz concept while employed with Barbie creator and MGA toy manufacturing rival Mattel Inc.
As quoted of Judge Larson by the AP, “Given the clear importance of the Bratz line to MGA’s financial health, it’s not a big leap to see that (the February deadline) would have significant economic impact on the viability of MGA.” MGA has also been ordered to pay Mattel a total of $100 million.
Photo Credit: Terence Ong