To help their company get through the recession, Chrysler executives have requested that dealers make more car purchases.
Wired PR News.com – In an unexpected move, executives of auto giant Chrysler have asked dealerships to purchase more Chryslers to aid the company in rebounding from the economic recession. As reported by the Associated Press (AP), dealers were asked to order vehicles priced wholesale to total 78,000 between 3,300 dealerships across the nation for the month of February.
The request was made at the National Automobile Dealers Association convention in New Orleans. Michael Andretta, who owns a Pennsylvania based Chrysler-Jeep-Dodge dealership is quoted in the AP report as remarking after hearing a presentation by the company’s Vice Chairman Jim Press, “I’m going to go back and I’m going to order cars that I don’t need…A feeling we took away from this meeting is that we’re all in this together…And that we’re going to survive together, that we’re doing the right things.”
Presentations were made throughout the conference on ways dealers could aid in helping the financially burdened company move forward in 2009.