Few shoppers in Dallas malls show dismay at heart display made of condoms.
WiredPRNews.com – A heart display in two Dallas malls has received an unexpected response from shoppers. As reported by the Dallas Morning News, shoppers at the Galleria and NorthPark Center did not convey the same type of reaction to an Armani Exchange store window display as those in other cities. As part of the store’s “Get Love-Give Love” campaign, co-sponsored by the National AIDS Fund, the Armani Exchange has been placing hearts made of red condoms in their store windows, in an effort to increase awareness about STD prevention.
As noted by the Dallas News report, several shoppers in stores in other cities claimed to be offended by the display, citing it as being intrusive. However, Dallas shoppers had very different reactions, with one shopper Wenda Blankenship being quoted in the report as stating, “Until you said something, I didn’t even notice they were made of condoms.” However, Blankenship further expressed, “I do think it is inappropriate though. Sex is meant to be private. It doesn’t need to be on display.”
Despite dissension from some, many AIDS awareness groups believe the type of measure is a powerful means of conveying an important message. Fernie Sanchez with Dallas based AIDS Arms Inc., is quoted as stating, “It raises consciousness about the issue…At the very least, they are talking about it, whether they agree or disagree with the campaign.”