Job seekers use television ads to promote their availability for employment.
Wired PR News – The studio of a middle school in Chelmsford, Massachusetts has recently become the home for a new cable production for motivated job seekers. As reported by the Associated Press (AP), the production, “The New England Job Show” consists of a 30-minute compilation of individual discussions about the job market, and how to face it. It also provides tips about appropriate dress, health care options, and financial independence. The purpose is to provide exposure to employers right in their own living rooms in hopes of catching their attention.
Jayna Dinsmore, a 33-year-old participant of the show is quoted in the report as stating, “I figure any exposure I can get is a great thing.” Hoping that the opportunity would help end her five-month unemployment situation, Dinsmore dressed the part, and made her pitch. Dinsmore is a married mom, and a recent graduate from Bentley University with a Master’s Degree in Marketing.
Though the job seekers taped haven’t had much success just yet, the show has only aired for one week. As noted by the AP, founder Ken Masson believes that the show’s exceptionality will eventually catch on.
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