HPI selects Advertas as their marketing and public relations agency
/EIN News/ Houston, TX – 21 April 2009 – HPI, LLC, a leader in the supply of turbine control solutions, mechanical services and turnkey power plants, has selected Advertas in Houston as their marketing and public relations agency. HPI has experienced rapid growth world-wide and provides a full range of services that extend from dedicated turbo-machinery control systems through turnkey design and construction of complete power generating plants.
Specializing in energy and technology clients, Advertas provides an integrated marketing and public relations program. Initiatives to be undertaken on behalf of HPI will include a sustained public relations effort in the form of press coverage, content development for their website and a strong editorial outreach program consisting of interviews with editors and feature articles. The marketing and public relations program is expected to build awareness of the HPI brand, drive traffic to the company’s website, and ultimately increase the sales pipeline.
“HPI is experiencing rapid growth and we needed a marketing and public relations agency that could respond rapidly”, says Hal Pontez, President & CEO of HPI. “We also required a firm that had the knowledge in-house to both develop content and implement an effective marketing and public relations program on behalf of HPI. We selected Advertas because they have the mix of skills we need and their specialization in energy and technology. Their integrated approach to marketing and public relations also complements our go-to-market strategy.”
“HPI has a unique worldwide position in providing a broad range of solutions in the turbo machinery business, from turbine control systems to turn-key power plants”, says Hal Green, Managing Director of Advertas. “The deep engineering and project management skills at HPI, combined with their focus on the turbo machinery market, have enabled HPI to effectively grow from a control systems provider to a turnkey power plant EPC firm. We are excited about the opportunity to apply our skills in building awareness of the excellent HPI brand, while working closely with the HPI marketing and business development team.”
About HPI, LLC
HPI (www.hpi-llc.com) remains a technological leader in turbine solutions including retrofit control, mechanical inspection/overhaul, turnkey engineering, procurement, and construction of power plants. HPI provides unique solutions to meet specific customer requirements, utilizing in-house talent experienced in project management, engineering, and design, while improving overall plant reliability and safety. HPI has expanded its capabilities from stand-alone turbomachinery control to complete balance of plant systems. In 2005, HPI expanded its mechanical group to offer non-destructive testing and mechanical turbine overhaul services, which enables the company to offer a full lifecycle of services, from initial FEED studies to on-going maintenance of systems in the field.
About Advertas, LLC
Founded in 2004, Advertas (www.AdvertasMarketing.com) provides marketing, strategy, and public relations to energy and technology companies. The Advertas team leverages a unique combination of energy domain expertise, a fundamental understanding of how our clients go-to-market, proven marketing strategies, and creative excellence. The company offers a unique, integrated marketing and public relations program that focuses on web-presence and promoting the thought leadership of clients.