The pork industry is taking steps to reassure the safety of pork products.
Wired PR News – Pork producers are seeking to reassure the safety of their products amid fears stemming from a swine flu outbreak. As reported by the Associated Press (AP), the National Pork Board, funded by the pork industry, released a statement saying the virus cannot be caught by the consumption of food that has been properly cooked. The Board is quoted in the report as stating it “wishes to reassure the public that pork is safe and will continue to be safe to consume.”
The swine flu virus has reportedly contributed to the deaths of 86 individuals in Mexico, and is linked to the illnesses of over an estimated 1,000 more. Twenty cases have been reported in the United States, but there have not been any related deaths in the country.
As noted by the AP, pork producers in the United States export an estimated $5 billion worth of products annually.