The widely trafficked video-sharing site expands its Click to Buy Program.
Wired PR News – YouTube is taking more revenue generating initiative with the expansion of its Click to Buy program. As reported on SalesNewz.com, the video-sharing site will expand the program, which displays links for the purchase of copyrighted music shown in videos on the site, to eight additional countries. In support of its decision, Google is said to have provided data on a study suggesting that significant percentages of YouTube users made music purchases after watching a video on the site.
As noted in the report, Google stated in a 2008 annual report that in regards to YouTube, the most frequented video sharing site online, it “has yet to realize significant revenue benefits.” The writer further quotes Ad Age as stating that YouTube remains, “Google’s toughest sell to advertisers.” The site reportedly currently earns revenue from ads on only 9 percent of its video views in the United States.
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