Japan Auto Makers Turn to Green Technology

2009-06-09 01:26:58 (GMT) (WiredPRNews.com - Business, Green, News)

Japan automakers look to green technology to forge ahead.

Automakers in Japan are looking to green technology to forge ahead.

Wired PR News – Automakers in Japan are looking to green technology to tackle the global recession. As reported by AFP, Toyota Motors is putting more focus into production of its low emission autos to forge ahead, after an economic crisis has forced plant closings and layoffs.

Masatami Takimoto, a vice president of Toyota, is quoted by AFP as stating, “It is a carmaker’s mission to create ways to drive cars with energy sources other than oil. Crude oil will run out one day.”

As noted by AFP, tighter standards for vehicle efficiency and greenhouse gas emissions imposed to encourage more environmentally friendly auto production in the U.S. is deemed an advantage for the company, who is seeking to expand their market share in the country, as American auto giants struggle financially.

Koji Endo an analyst with Credit Suisse is quoted in the report as stating of the trend, “American customers who love big cars don’t suddenly change their taste to replace them with Japanese-made green cars… But the trend of the whole market favoring green cars is a tailwind to Japanese carmakers.”

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