Phoenix, AZ — June 22, 2009 – Lacuna Strategic Marketing has entered into a referral agreement with leading Business Intelligence(BI) company Pivot Link Corporation. The move allows Lacuna to offer a complementary application that enhances its service offering as well as provides PivotLink with additional access to the Phoenix market.
The move is a natural extension of one of Lacuna’s core service offerings- marketing intelligence and analysis. The web based PivotLink solution provides a world class business intelligence platform that will deploy at a fraction of the cost and in significantly less time then traditional business applications. This platform provides the necessary foundation for the analysis and reporting that Lacuna Strategic Marketing provides.
According to Lacuna founder Ryan Jensen the move will “allow our services to be fully realized by providing our clients and prospective clients with a world class solution that will enable them with the necessary visibility and insights into their overall performance.” With a deal in place Lacuna Strategic Marketing will aggressively tout the benefits of PivotLink to prospective clients who are searching for simple and affordable business intelligence solutions.
About Lacuna Strategic Marketing
Lacuna Strategic Marketing provides world class competitive intelligence, marketing analysis, and strategic guidance to mid-sized companies who realize the importance in bringing in a trusted partner who can provide insights beyond their current capabilities. The company has provided guidance for such notable companies as LG, Infusionsoft, Disney, Nike, and British Petroleum as well as smaller enterprises looking for world class expertise at an affordable price.
About PivotLink Corp.
As the leader in on-demand business intelligence solutions, PivotLink serves over 6,000 business users in industries such as consumer packaged goods, e-commerce, healthcare, insurance, retail and technology, including customers such as: Car Toys; Guardian Home Care Holdings, Inc.; KoolSmiles; Novell; Rossignol; Shaklee and Zones. PivotLink’s unique, self-directed reporting and analytics are based on the Software as a Service (SaaS) delivery model, providing users with complete analytical freedom with minimal IT involvement. Headquartered in San Francisco, California, PivotLink is a privately held company funded by Trident Capital, Emergence Capital Partners and StarVest Partners.