Food packages get bigger as ingredient costs go down.
Press Release Service – Wired PR News — The decrease in demand for ingredients found in popular chips like Doritos has led to an increase in package sizes for the snack products. As reported by the Associated Press (AP), brands such as Frito Lay have increased their package sizes as the weakened economy has led to lower prices for items such as oil, which are used to make them.
As noted in the report, packages decreased in size last year as the costs of ingredients were at record high levels. Experts state that the recent change can be used to assist food companies with attracting consumers back to their products or brand, as opposed to settling for store or generic brand products that may be lower in costs.
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