WiredPRNews.com — Up and Coming Chef’s Authentic Mexican Recipes To Be Included In Every Cazuela
Tepoztlan, Mexico – September 2, 2009 — Chef Ana Garcia, the owner and operator of La Villa Bonita Cooking School and Culinary Hotel in Tepoztlan, Mexico, has just signed a Spokeschef agreement with Hispanic cookware giant IMUSA USA to develop and promote a series of authentic Mexican recipes utilizing cookware and utensils designed for the Mexican kitchen by IMUSA USA. Starting in November, Chef Ana’s original recipes will be available on the IMUSA USA website recipe page; and a series of recipe cards featuring Chef Ana’s recipes will accompany each corresponding IMUSA cookware vessel at the retail level.
“A real chef knows the importance of great cookware, and is only as good as her tools,” said Ms Garcia. “Working with IMUSA has given me the opportunity to experiment with various cooking options, and to share my enthusiasm and recipes with the general public. Now, armed with the perfect Comal, you don’t have to be Mexican to make a great tortilla!”
With the enthusiasm for Mexican food growing at the fastest pace of all ethnic cuisines in the U.S. — with annual sales of more than $4.3 billion a year, Americans are ordering a record number of tacos in restaurants, and are also taking their love of Mexican food into their kitchens.
According to Manny Gaunaurd, President of IMUSA USA, the market is growing for all Latin-inspired cookware, and Ana Garcia is the perfect person to help spread the word. “We’ve seen a significant growth in interest surrounding Mexican home cooking. As the general public becomes more sophisticated about the healthfulness and variety of Mexican cuisine, the next natural step is making it at home.”
Mr. Gaunaurd continued, “That’s where Ana comes in. Her inviting approach and delicious, easy-to-understand recipes will help Americans of all ethnic backgrounds understand the breadth of the Mexican kitchen, and the right tools to produce amazing meals. For this reason, Chef Ana is a welcome addition to our Chef Program.”
The IMUSA USA Chef Program
Designed to showcase the varied yet inter-related characteristics of “Latino Cuisine,” The IMUSA USA Chef Program is the first of its kind to showcase the best chefs from the world of Hispanic Cooking. Chef Ana joins an illustrious lineup of professional chefs including Elsie Ramos, Ana Quincoces, and George Duran, who each demonstrate delicious recipes from their own individual countries of origin. “Delivering delicious meal solutions is another added value the IMUSA customer enjoys when choosing our cookware and kitchen accessories,” explains Gaunaurd.
In addition to Ana’s appearance on the IMUSA website, and the distribution of her recipe cards within IMUSA’s cookware, Ana will also give lectures and cooking demonstrations at retail locations carrying IMUSA products throughout the U.S.
About La Villa Bonita Mexican Culinary Vacation®
Founded in 2000, La Villa Bonita (www.lavillabonita.com) offers 4-night and 7-night cooking immersion packages to cooking enthusiasts of all levels. Located one hour south of Mexico City, the resort is part of a 33,000 square foot organic citrus orchard, and features luxurious guest rooms, a heated pool and a specially-designed open air kitchen with an incredible mountain view. Guided by Chef Ana’s magnetic personality and passion for sharing Mexican cuisine and culture with guests from around the world, La Villa Bonita was named “One of the Five Best Culinary Vacations Worldwide” by The Food Network as well as one of “The 100 Best Vacations to Enrich Your Life” by National Geographic Books. The school and hotel have been featured in the pages of Cooking Light, Bon Appetit, The Boston Globe and Newsweek, and on television shows including “Trivia Unwrapped,” PBS’s “Food Wine and Friends with Karen MacNeil,” and “Live with Regis and Kelly.” Chef Ana has been tapped for her own Television series for the U.S. market, and is in the development stages with The Wolper Organization, a division of Warner Brothers.
For Ana’s blog visit: www.chefana.blogspot.com; To follow Ana on Twitter visit: www.twitter.com/chefana.
About IMUSA USA
IMUSA quality is no flash in the pan. It’s authentic and tested by the best cooks in the world – homemakers who have been cooking for their families for more than 70 years. Manufactured in Colombia – South America, IMUSA is the cookware used by Latinos throughout South, Central and most recently, North America to prepare authentic Hispanic foods. IMUSA carries the International Certificate of Quality Assurance ISO 2002, granted by the Columbian Technical Standards Institute, and the International I.Q.Net which guarantees that IMUSA products have the highest international quality for household goods. For this reason, IMUSA is proud to encourage friends new to Latin cooking with this promise: “MAKE IT REAL, MAKE IT IMUSA®.” www.imusausa.com .
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FOR: La Villa Bonita Mexican Culinary Vacation®
CONTACT: Karen Sperling
Sperlingreene Marketing and Public Relations
(201) 871-0605/ (201) 543-7421