The company will reportedly charge for faster boarding.
Press Release Service – Wired PR News – Southwest Airlines will reportedly begin charging customers for optional early seating. As reported by the Associated Press (AP), the airline recently announced that customers would be able to reserve better boarding line positions for an additional $10 fee.
As noted in the report, the Dallas-based airline recently introduced changes in fees for minors who travel without a chaperon as well as individuals traveling with small pets as part of what is described as an effort to offset revenue losses. Analysts suggest that charging passengers for checked baggage might be more effective for increasing revenue. However, the airline maintains they will only charge for additional services that passengers can opt not to use.
Kevin Krone, Southwest’s vice president of marketing, is quoted by the AP as stating, “The big difference between (the check-in service) and a bag fee is this is strictly optional… We’ll continue to tinker and develop and launch. We’re not done yet.”
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