A new report states the two brands have maintained these positions despite the recession.
Press Release Service – Wired PR News – Coca-Cola and IBM have reportedly continued to maintain their positions as the world’s most valuable brands, despite the economic downturn. As reported by the Associated Press (AP), an industry report released this week listed several brands that have been impacted by a decrease in loyalty of consumers, brought on by the recession.
Interbrand CEO Jez Frampton, is quoted by the AP as stating of the decrease in overall value for the top 100 brands combined, “That says something about the environment that we’re in, especially when you consider that brands are by nature less volatile than business valuations.”
Frampton is further quoted as stating of pricing issues and other factors that have led to a change in consumer behavior, “All of these things lead you to re-evaluate the nature of the relationships that we have with brands and indeed how confident we feel in brands to live up to the promises they make… Brands are promises which we value and are prepared to pay for and if we feel those promises have been broken we’re less likely to trust.”
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