Wired PR News – Press Release – From September on, Virgin Radio France and RFM will become completely interactive and participative radio stations.
Virgin Radio France and RFM’s listeners will be in charge of both stations, thanks to a series of technological developments on the airwaves, social networks and mobile devices.
Virgin Radio and RFM’s listeners will vote, post comments, help evolve and transform the musical programming in real time with their iPhone, on virginradio.fr, and with dedicated widgets on their blogs and within their social networks… and they will be able to do this 24/7!
Indeed, the technology put in place by Virgin Radio and RFM will constantly take the listeners’ votes, comments and choices into consideration.
This new interactive experience, directly linked to both stations, will transform the programs in real time!
Virgin Radio and RFM’s listeners will be able to integrate their own musical productions into the two stations’ playlists, thanks to the votes of both Virgin Radio and RFM’s communities.
Virgin Radio and RFM’s listeners will vote to decide which new titles should be on the playlist from their Facebook pages, their iPhone, as well as on both radio stations’ websites.
Virgin Radio and RFM’s listeners will follow the evolution of music programming in real time directly on Twitter and Facebook.
Virgin Radio and RFM’s listeners will be able to follow the entire community’s comments in real time on their Facebook, Myspace and Twitter pages, as well as on their blogs, websites and smartphones, by integrating their radio station’s widget.
Virgin Radio and RFM’s listeners will choose and produce MyMajorCompany’s new music revelation. Listeners will be able to launch their own My Major Company revelation. Virgin Radio and RFM’s listeners will be able to vote for their favorite artist and, in addition, become one of their producers.
This new artist’s first album will enjoy a most advantageous exposure with partnerships, airplay, promotions, interviews, showcases, etc. on
Virgin Radio and RFM. My Major Company, Virgin Radio and RFM strongly encourage musical talents to express themselves and participate in this opportunity.
Virgin Radio and RFM’s listeners will imagine, realize, produce and choose Virgin Radio’s next commercials.
This fall, Virgin Radio and the eYeka community will be organizing a competition open to all to create Virgin Radio’s next commercials.
The most creative entries will be rewarded. On top of that, the winner, who will be selected by the listeners as well as a jury composed of media and communications professionals, will see the commercial that he or she created become Virgin Radio’s official campaign. It will be broadcast on the Web and on Television.
Sam Zniber, Vice President Programming at Lagardère Radio Active Radio International, says: “We used to be only three in our music programming meetings, now we will be millions each day deciding what music will be broadcast on Virgin Radio and RFM.”