Austin Smiles, a cosmetic dental clinic in Austin, TX, has launched their new website with the purpose of expanding usability and complying with the latest trends of internet visibility and marketing.
To create the new www.AustinSmiles.com, Dr. McCarty, a leading cosmetic dentist in Austin, partnered with Fahrenheit Marketing, a marketing agency focused on online marketing and advertising. The website was created with the user in mind – the new website includes videos, pictures, articles and a blog section that allows visitors to share their own thoughts and experiences.
“In the last two years we have been witnessing a strong move toward social media functions featuring more education and user-centered content, and this is our response to a need we feel is growing every day. The new website accomplishes a few things for us. It provides www.AustinSmiles.com with added visibility; it educates the Austin community on basic and cutting edge procedures; and puts our clients at ease when considering the health of their teeth by empowering them with knowledge. Dentistry has come a long way and it is our intention to show that to everyone who might otherwise be afraid of the dental chair,” explains Dr. McCarty.
“As soon as the website went live, user ratings went sky-high, and after collecting basic data from user interaction we concluded that this was indeed the smartest thing we could have done,” says Ricardo Casas, CEO of Fahrenheit Marketing. Without collecting any identifying information, Fahrenheit Marketing is able to gather information on visitors’ patterns and behaviors and thereby can optimize the site by offering the information that is of most interest to the general public.
The new website also marks the beginning of Austin Smiles’ and the Capital Area Food Bank’s partnership to combat hunger in the Austin area. In October a section on the Austin Smiles website will be launched that will enable clients and friends of AustinSmiles.com to contribute to the cause seamlessly and securely using their credit cards. Donations will be tax deductible. A further notice will be published providing further details.
About Austin Smiles – Austin Smiles is the practice of Dr. Michael McCarty, serving the Austin community for over thirty years. The Austin Smiles team specializes in cosmetic dental procedures as well as general dentistry. Dr. Michael is a member of the American Dental Association and he as well as his staff continues to further their education to better serve their clients.