(New Jersey,(WiredPRNews)) SmartCover.com, a New Jersey-based online cosmetics brand, has seen sales soar since 2007. The company’s revenue boost has been due in part to its product designed to cover up tattoos. Executives at the company say many customers who use this product are banned from having visible tattoos at work. The temporary cosmetic cover up allows tattoos to be hidden in an instant.
A 2003 Harris Poll found that many Americans who do not have tattoos think that people with tattoos are less attractive and less intelligent. With that information in-hand and a growing unemployment line, it’s easy to see why many choose to cover up their tattoo to remain as competitive as possible. With many businesses now considering visible tattoos taboo, many are turning to Smart Cover to better their chances of inking a deal with a new employer.
Smart Cover is the official “camouflage” make-up of the Jills, the cheerleading unit of the NFL’s Buffalo Bills. They use Smart Cover because they are not allowed to show their tattoos while in uniform.
According to Smart Cover co-creator, Flori Roberts, “Covering or hiding tattoos can be tricky depending on where they are located. Our unique concealing crème is specifically formulated to cover even the darkest tattoos, anywhere on the face or body. The unique blend is dermatologist tested and recommended and is also waterproof.” Smart Cover can also be used to hide dark eye circles, birthmarks, varicose veins, spider veins, age spots and acne blemishes.
The Smart Cover concealing crème is sold on the company’s website at http://www.smartcover.com
In addition to the Smart Cover concealing crème, the company offers a complete line of skin problem solutions for everyday use, including finishing powder, bronzer, anti-aging treatments, fruit enzyme cleansers and more.
Consumers can also see a product demonstration on YouTube: http://www.youtube.com/watch?v=K9GS8Hs_B1w
About Smart Cover:
Smart Cover was created by Flori Roberts, creator of Dermablend? and a leading authority on corrective cosmetics. Academy Award nominated makeup artist, Christina Smith, uses Smart Cover for all of her celebrity clients and the line has graced the faces of many other celebrities like Diane Lane, Jane Krakowski and Helen Mirren.
For ordering information, visit http://www.smartcover.com
Co-Creator; Smart Cover Cosmetics