SAN PEDRO, CA (WiredPRnews.com) – November 23, 2009 – The economy has hit everyone hard, including the Latino community, but the purchasing power of this influential market segment continues to grow. Tax preparation industry expert Carlos Marquez, founder and CEO of Tri Tax, will reveal his some insider secrets about connecting to the Latino population during his speaking engagement at the Latin Tax Preparers Association (LTPA) Annual Conference December 12 in Orange County, Calif.
Though spending is down across all markets, Marquez will explain why courting the Latino community is still a smart move. “Because many Latinos have immigrated from countries with economic challenges, a large portion of them operate on a cash basis,” he explains. “So when others are troubled by reductions in credit and interest rate increases, many Latinos have cash available. Knowing how to market to this community is key.”
A recognized leader in the tax preparation industry, Carlos Marquez began franchising his company, Tri Tax, several years ago and now boasts a diverse group of franchise owners – most of which cater to a Latino clientele. He’s very pleased to share his knowledge and expertise with members of the LTPA, an organization in which he firmly believes. “Many things about the tax industry are changing – from preparer licensing to the elimination of major tax software that Spanish-speaking preparers relied on,” Marquez says. “The LTPA has responded by bringing in different software companies and offering demonstrations in Spanish through a series of webinars to help its members with the transition.”
The LTPA is equally thrilled to welcome proven leader Carlos Marquez to address its members. According to LTPA Director Sonia Mendoza, “We’ve recently seen a lot of companies expand their marketing efforts to the Spanish-speaking community, but Carlos Marquez is an innovator in this market. Not only does his company service the tax preparation needs of thousands of Latino households, but he’s also given that same community the opportunity to achieve the American dream of owning their own business through his franchising concept. We look forward to Mr. Marquez’ insights on targeting the Hispanic market. I recently attended a tax boot camp conducted by Mr. Marquez, and all in attendance where amazed at how well he understood the Latino community.”
For more information on Carlos Marquez and Tri Tax, visit www.tritaxfranchise.com. For more information on the LTPA and its annual conference, visit www.ltpaonline.com.
About Tri Tax
Carlos Marquez founded Tri Tax in San Pedro, California, while still in junior high. He quickly relocated to Wilmington, California, and began franchising the company, giving others the opportunity to experience the limitless success he had created for himself. In 2009, Frank Montano was appointed President and CEO, while Marquez remains active as Founder and Chairman of the company.
The LTPA is a non-profit organization dedicated to uniting the voices of Latin tax preparers. The LTPA provides its members with discounted Continued Education Courses, access to valuable tax libraries, and access to monthly conference calls on topics from growing their tax practice to important tax law changes and how they affect the community they serve. Its next conference, open to member only, takes place in Orange County, California, December 12, 2009.