The food company will reportedly make changes in their cereal products marketed to children.
Minneapolis, MN (WiredPRNews.com) – General Mills is expected to make changes to some of their cereal products that are primarily marketed to children. As reported by the Associated Press (AP), the food company is planning to cut the sugar content in 10 of its cereal brands.
As noted by the AP, the announcement of the changes Wednesday comes after calls for improved nutritional content in their foods by consumers and health advocacy groups. Jeff Harmening, president of General Mills’ Big G cereal division, is quoted by the AP as stating of the plans, “This is a significant development across some of our biggest and longest-term brands.”
Kelly Brownell, director of the Rudd Center for Food Policy and Obesity at Yale University, is further quoted as stating of the changes, “The reduction … doesn’t represent perfection but it represents improvement.”
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