PHOENIX, ARIZ(WiredPRNews.com) NASCAR Sponsorship has evolved over the years and so has the audience that watches the sport. NASCAR is now the number 2 watched sport on broadcast television and the number 1 sport in terms of consumer product brand loyalty. More Fortune 500 companies rely on NASCAR to build their brands than any other sport.
NEMCO Motorsports has aligned with Global Media Minds for sponsorship opportunities based upon GMM’s proven track record in the in the arena of advertising and marketing. Global Media Minds is a national advertising agency specializing in planning thoroughly researched media including print media, television, radio and internet. Global Media Minds will incorporate traditional and non-traditional media into the sponsorships. Some of the opportunities included will be: mobile texting campaigns, product promotions through sweepstakes, building of NASCAR Microsites to promote the sponsorship, magazine advertisements, SEO and online banner ads.
“The great thing about a NASCAR sponsorship, aside from the huge consumer viewership, is that you can incorporate many other marketing initiatives to make your brand really stand out,” President of Global Media Minds, Kristen Orton said. “We plan on extending our sponsors’ reach through various targeted media placements. This includes everything from print media to mobile marketing.”
“We are also very excited to represent Joe Nemechek and NEMCO Motorsports,” said Orton. “Joe has been a respected driver for years, and we are extremely proud to be able to acquire sponsors for Joe and car #87.”
Joe Nemechek has been a NASCAR race car driver since 1989. His victory in the 1999 Jiffy Lube 300 at New Hampshire International Speedway stood out as the first major milestone of a stellar career. Since then Joe has gone on to win numerous races and has started his own NASCAR team, NEMCO Motorsports. NEMCO has had more than 28 NASCAR wins. Joe is known as “Front Row Joe” for his 28 pole starting positions, 20 wins and 283 top-10 finishes in the NASCAR Spring Cup Series and NASCAR Nationwide Series. He has held prestigious sponsorships, including K Mart, Bell South and the US Army.
Joe is also a family man. Joe and his wife Andrea have 3 children: John Hunter, Blair and Kennedy. Joe’s Parents, Martha and “Papa Joe” are his biggest fans and supporters.
Joe’s first 2010 NASCAR SprintCup race is the coveted Daytona 500. This will take place February 14th. For more information on sponsorship opportunities, please contact Kristen Orton, 480-921-3171.
Based in Phoenix AZ, Global Media Minds is a full-service advertising agency specializing in creative and media buying for print, television, internet and radio. Global Media Minds uses nationally recognized and respected research programs to provide companies with opportunities to achieve optimum results. With GMM’s last minute opportunity program, GMM is providing clients with last minute rates in national magazines that breed success. For more information please visit GMM’s website at www.globalmediaminds.com or call Kristen Orton 480-921-3171.