Dallas, Texas (WiredPRNews.com) — When it comes down to web marketing strategies, many executives have weighed and measured their options for both efficiency and affordability.
Press release distribution is an essential element for any marketing campaign and is imperative for the success for law firms, non-profit organizations, political groups and more. While there are hundreds of press release distribution companies out there offering a full range of PR services, some may get caught up in the cost — free or pay per post?
It is important to keep in mind, however, that while the word ‘free’ is always appealing, free is not always better.
One of the most important elements of a press release is to have a link back to the company’s website. This helps give the reader a way to connect directly with the company, while also providing a link back. Many free sites only offer a link with anchor text for a cost that can range in the hundreds.
Another disadvantage of using a free press release distribution site is that you must be extremely careful to weigh the site’s page rank, link strength and SEO capability, and ease of use.
In addition, pay per post sites offer a guarantee of exposure while free press release distribution sites will still get to new sources, but may not receive the same degree of immediate exposure.
Finally, response time is another big factor when deciding whether to use a free press release site or not. With some press release sites, you may not receive any correspondence after submitting a press release, or you must follow up constantly to ensure your post is published. A fee might be a small price to pay for peace of mind.
As always, it is important to figure out the best option for your company, your marketing campaign and your budget. For questions about the best press release distribution package for you, call (972) 744-0786.