The market for virtual goods is seeing significant growth.
U.S. (WiredPRNews.com) – The market for virtual goods is seeing significant growth. As reported by PCWorld, social networking and other online activities have sparked growth in goods and services usable only in the online world with gaming, gambling, and other web based activities.
The increase in popularity of applications such as Farmville and Yoville on Facebook has helped widen the demographic of users of virtual networks. David Laux, global executive for games and interactive entertainment at IBM, is quoted by PCWorld as stating of the changes in demographics, “Midwestern housewives are willing to spend” on Farmville virtual items. “Twelve months ago we weren’t even thinking of that demographic.” Cary Rosenzweig, president and CEO of social network and 3D virtual world IMVU, is further quoted in the report as stating, “The concept of virtual goods is exploding beyond virtual worlds.”
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