Facebook maintains user loyalty

2010-01-27 04:49:15 (GMT) (WiredPRNews.com - News, Press Releases, Social Media News)

Wired PR News reports a new report suggests Facebook has achieved technological lock-in status.

The website is shown to become an integral part of the daily life of many users.

Los Angeles (WiredPRNews.com) – Facebook has reportedly become such a dominant force in the world of social networking sites, that many users remain loyal to it despite the presence of popular competing sites like MySpace and Twitter. As reported by Reuters, new information suggests Facebook has achieved what is called technological lock-in, or become integrated into the daily lives of many of its users.

As noted by Reuters, a report by web marketing research company Comscore.com has shown the website to achieve widespread dominance in the market due to the idea that the more it has been adopted by society the less likely users will be to change to another medium. Comscore director Andrew Lipsman is quoted in the report as stating of the cause of widespread user loyalty, “It’s something that feeds on itself… The more people who come into the network, the more connected they become to each other and there actually becomes a greater cost to leaving the network.”

UCLA student and Facebook user Alyssa Ravasio is further quoted as stating of the site’s significance, “I think Facebook is the most valuable Internet commodity in existence, more so than Google, because they are positioning themselves to be our online identity via Facebook connect… It’s your real name, it’s your real friends, and assuming they manage to navigate the privacy quagmire, they’re poised to become your universal login. I would almost argue that Facebook is the new mobile phone. It’s the new thing you need to keep in touch, almost a requirement of modern social life.”

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