Gamby Studios Creates New Online Identity and Brand for Global Software Company

2010-02-16 04:54:04 (GMT) (WiredPRNews.com - Press Releases, Web Technology)

FORT LAUDERDALE – Feb. 15, 2010 – Gamby Studios is pleased to announce the unveiling of a new corporate Website for Equitrac Corporation, a global provider of cost-effective print and security management software solutions. F ormally launched on February 8th, the new site clearly communicates to online visitors Equitrac’s new messaging and content, formatted in a clean-looking site that is impactful, user-friendly, and configured with the latest in Search Engine Optimization (SEO)techniques.

“Last year, Gamby Studios started working with Equitrac to study our brand, tagline, presentations, displays and promotional materials,” said Katherine McCall, Corporate Marketing Manager, Equitrac. “They guided us to move away from the standard business look that is so common in the office equipment market, and to create something creative, fresh, and attractive. “The new tagline, ‘We’re helping people print smarter,’ is powerfully conveyed throughout our new materials. Our CEO was delighted with the results.”

Equitrac works with organizations in the corporate, legal, education, healthcare and financial services markets to create heightened efficiency, eliminate waste, and provide increased document security with a wide range of print management products and solutions. Without proper tracking and management, printing costs can become overwhelming for businesses, create unmanageable losses, and perpetuate environmental waste. With 30 years of experience, Equitrac currently serves over 20,000 clients in 40 countries around the world.

“Equitrac has always been an innovative, results-driven and customer-focused company. The only difference is that now people can easily see all of these essential characteristics through a Web site that is thorough but simple, well-branded, eye-catching and most importantly, easy to navigate,” said Creative Director Daniel Gamboa, Gamby Studios.

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For almost 10 years now, Gamby Studios. has been providing exceptional graphic design services to a large variety of businesses and organizations of all shapes and sizes. Gamby Studios offers the entire gamut of graphic design services including web design, content management, e-commerce, corporate identity, motion graphics, print design, CD design, illustrations and photography. Gamby Studios strives to make its clients satisfied, providing superior service and products every time, on time. For more information, please call 954-719-5656 or visit http://www.gamby.com

Equitrac Corporation is the global leader of intelligent print and cost management software solutions for the corporate, legal, education, health care and financial services markets. Equitrac’s solutions are mission critical to all enterprises that are looking to more effectively manage their printing environments, reduce printing costs, increase security and lessen their environmental impact. For more information, please call 954-888-7800 or visit http://www.equitrac.com - fort lauderdale web design

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Media Contacts:

Alan Lazarony, Gamby Studios
Project Manager
954-719-5656
alazarony@gamby.com

Kathy McCall, Equitrac
Corporate Marketing Manager
954-888-7800
Kmccall@equitrac.com