Recent major natural disasters have nonprofits concerned about a decrease in donations.
Dallas, Texas (WiredPRNews.com) – The recent earthquake in Chile, which followed one that led to massive destruction in Haiti as well have left some nonprofits concerned about donors becoming “fatigued” about giving. As reported by CBS 11 News, local as well as national nonprofit organizations are purportedly fearing that back to back disasters and other funding needs may lead to a drop in support for some causes.
Anita Foster with the American Red Cross is quoted in the report as stating of the issue, “It’s been really tough to have these two cataclysmic disasters back to back… We do have concerns that people don’t understand the gravity of the situation in Chile or their tapped.”
As noted in the report, text messaging and other easily accessible forms of giving are credited with helping ease fatigue among donors. The American Red Cross is currently accepting donations via their website http://www.redcross.org, or texts to 90999 for the relief effort in Chile.
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