The video channel may see reduced viewership if fees are assessed for use.
Los Angeles (WiredPRNews.com) – Some suggest a possible decision by streaming video sharing site Hulu to charge fees to viewers may not be of financial benefit for the company. As reported by the Associated Press (AP), charging for video access in an attempt to increase revenue may lead to a decrease in its number of viewers according to some.
As noted by the AP, a major draw to Hulu is its ease of use as opposed to exclusive offerings, which some suggest isn’t sufficient motivation for many users to pay for views. Bruce Leichtman, president of the Leichtman Research Group Inc., is quoted in the report as stating of the matter, “There are very few people who would be willing to pay for it” and viewers may question, “Why would I pay for it when I can get it on video on demand?”
As further noted by the AP, Comedy Central recently pulled “The Daily Show” and “The Colbert Report” from Hulu due to a revenue dispute.
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