Press Release (Los Angeles) – Ed Hardy® is thrilled to announce their relationship with NBA phenom Dwight Howard. Ed Hardy CEO Hubert Guez says, “ Dwight embodies the Ed Hardy® brand in its entirety; he’s an original, dedicated to his sport, ambitious and self confident, everything that the Ed Hardy® line stands for.”
Howard was drafted in 2004 and continues to play for the Orlando Magic. He is a member of the Olympic Basketball Team winning the Gold in 2008. Howard also has a strong presence off the court, where he is known for his community service.
Dwight spent a day at the corporate offices in January shooting the first of his ad campaigns, and got a chance to see the newest additions to the line. “ I’m a fan of the designs, and I feel blessed to be provided this opportunity,” says Dwight.
The outdoor ad campaign featuring Howard will launch during NBA All Star Weekend in Dallas and will rollout across the county in the spring.
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Ed Hardy® is a globally recognized fashion brand known for its cutting edge, classic American tattoo art. The art of Don Ed Hardy has struck a chord with consumers nationwide and the line has evolved into a lifestyle brand rising to exceptional popularity in record time and setting a precedent in the fashion world. As a pop culture icon, Ed Hardy® continues to evolve and stay at the cutting edge of definitive tastemaker style.